Good Food at the Asenso Forum 2011

Around 1,000 entrepreneurs, faculty and business students, and representatives of government and non-government institutions all over Luzon converged in the 2nd caravan of the Asenso Forum 2011: Entrepreneurship Conference Series slated last Tuesday, June 28, 2011 at the Cinema 4 of SM City Tarlac.

Supported by its newest partners in promoting entrepreneurship in the country, the PLDT KaAsenso Sulong Minigosyo and SM City Tarlac, the half-day conference brought in Manila-based speakers who talked about various topics on entrepreneurship.

Mr. John Calub, the Philippines’ no. 1 success coach and one of  the country’s most sought-after motivational speakers, taught the audience some money magnet principles and other positive approaches to attract wealth.

Ms. Amanda Burrell, Country Director  of the British Council Philippines, presented the  emerging social entrepreneurship trends in the world.  She  also shared about its ongoing “I am a Changemaker Social Enterprise Business Plan Competition” which the youth can actively participate in and win  P100,000 pesos as grant to fund the proposed winning social enterprise. Burrell was joined by representatives from Good Food Co., Mr.  Ron Genato and Ms. Crystal Anievas who won last year’s competition.

“Crystal and I went to the forum to represent Good Food Co., and shared our life-giving experiences to an SRO crowd composed of students and business people,” shares Ron. “Amid technical glitches here and there (Galv’s Good Food video was initially not working and stalled our presentation, but it worked eventually!), it was humbling to have an opportunity to inspire a lot people as we relate to them our Good Food Co experience.”


Crystal wholeheartedly agrees with Ron’s sentiments. “It felt good to share the Good Food story to the youth who have the desire and energy to make a difference,” she says.

The crowd interacted with the panelists during a forum on youth entrepreneurship. Mr. Krishna Alejandrino and Ms. Stephanie Tan of the Junior Achievement of the Philippines presented the organization’s efforts in helping the youth develop an enterprising mindset through engaging them in mini-corporation establishment and hands-on operations. Ms. Jacqueline Crisostomo of the AIESEC in the Philippines, a global organization which sends youths to various parts of the world to engage in relevant international immersions and exchanges, presented the significance of  utilizing the skills and talents of every Filipino youth.

Binalot Fiesta Foods President and CEO, Mr. Rommel Juan, who established the Dahon Foundation aimed at mobilizing and capacitating certain areas through providing them livelihood opportunities through banana leaves,  shared his inputs on how to run a successful Corporate Resposibility Program.

PLDT KaAsenso, the leading provider of connectivity and internet services in the country,  wowed the audience on the latest I.T. convergence concepts designed to empower and support the micro and small entrepreneurs. Mr. Patrick Tang, Vice President for Retail Voice, discussed the unlimited business opportunities created by PLDT thru their KaAsenso bundle of services for the micro entrepreneurs.

The conference was facilitated by AKPF’s Founder and Chairman, Mr. Francis L. Cardona,  currently the Host/Producer of the multi-awarded Asenso Pinoy TV Show and  Radio Program called ASENSO PINOY aired 10:30 a.m, every Saturday and 12:30p.m. every Sunday on NBN-4.  “Entrepreneurship helps make a person become master of his own destiny,” Cardona said when asked why people should engage in entrepreneurship.  “Entrepreneurs and Business students who participated in the Asenso Forum Entrepreneurship Conference Series, broadened their horizons to become successful in all their business endeavors,” he added. Cardona was joined by dynamic Disc Jockies of Tarlac’s No. 1 station One FM 96.1,   that spiced up the afternoon with open forums, raffles, and a lot of fun and insightful activities.

The Luzon Conference which was co-presented by the PLDT KaAsenso, SM City Tarlac and the Philippine Chamber of Commerce and Industry – Tarlac was the second leg of AKPF’s nationwide caravans following the overwhelming success of the Metro Manila Conference held at the Polytechnic University of the Philippines which was attended by some 1,200 participants. With the help of its learning partners The British Council, Junior Achievement of the Philippines, AIESEC in the Philippines, World Vision and World Fair Trade Organization (WFTO) Asia, this conference series aimed to inspire the participants from various areas of Luzon. AKPF is also scheduled to do its Visayas and Mindanao Conferences sometime within the year.

Asenso Forum 2011 at SM Tarlac was supported by its media partners namely,  Entrepreneur Magazine, Business Mirror, Metro Express, Philippine Graphic Magazine, Spotlite Media Services, Asenso Pinoy TV and Radio Program, Radio Corporation of the Philippines, DZXL Manila, DZTC 828 Khz, DWXT 96.1 One FM, DZXL Manila 558 Khz, and Tarlac’s local newspapers.

The event was also made possible by its generous sponsors – Tourism Infrastructure and Enterprise Zone Authority (TIEZA), Sundance Direct Sales, Binalot Fiesta Foods, Aficionado Germany Perfume, and Enchanted Kingdom,  with the active support of Tarlac State University, Saver’s Appliance Depot, Philippine Chamber of Commerce and Industry-Tarlac, Tarlac Press and Radio Club and Litratista de Tarlac.

For more information regarding AKPF’s future events, you may  contact Marketing and Operations Officer, Mr. PJ Gesta at  (02) 4820383 or 09277705401 or e-mail him at


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